Tom Cargill from Satori Graphics has come up with an interesting before-and-after tutorial that shows you how a design or a layout can be improved considerably by making minor changes to its typography. He uses different techniques to improve the hierarchy, contrast, and legibility of text in professional ads by Gucci, Heineken, Marmite, and more.
Are the redesigns better than the originals? Watch below and tell us in the comments.
00:17 – Marmite Ad
02:16 – Heineken Ad
03:54 – Sanitation Ad
05:20 – Gucci Ad
06:40 – Beats Ad challenge
06:59 – HACCP challenge
Share this post with a designer friend and voice your views in the comments below.