Graphic Designer Improves Professional Ads By Simply Changing The Typography

Tom Cargill from Satori Graphics has put together an insightful before-and-after tutorial that demonstrates how subtle yet strategic typography tweaks can make a significant impact on design and layout. In this video, he breaks down real-world advertisements from brands like Gucci, Heineken, Marmite, and more, showing how minor adjustments in typography can enhance hierarchy, contrast, and legibility.

By refining elements such as font size, spacing, alignment, and weight, Tom effectively transforms each design, making it more visually engaging and easier to read. Whether you’re a designer looking to sharpen your skills or simply curious about the power of typography, this tutorial offers valuable takeaways on how small details can elevate a composition.

Do the redesigned versions outshine the originals? Watch the video below.