The Psychology of Colors in Marketing (Infographic)

When buying a product, 93% of buyers focus on its visual appearance. 84.7% of buyers claim that color is the primary draw card. Different colors have different psychological effects on consumers – red encourages appetite, blue provides a sense of security, green stimulates harmony, orange promotes enthusiasm, purple is associated with royalty, and so on.

Homestead has created a handy infographic that explains how colors influence people and the role of color in branding and marketing. The graphic also offers tips on how to use contrast, vibrancy and different color schemes in your designs. Check it out below after the quiz of the day.

Quiz of the day:

The color ______ is associated with royalty, wisdom, and mysticism.

It stimulates the problem solving area of the brain as well as creativity.

It is often used for beauty and anti-aging products.

Which color is this? The answer is purple. Refer to the infographic below.

Here’s a color emotion guide by The Logo Company that shows what different colors represent and the brands that use them.

Share this post with a designer friend and voice your views in the comments below.

The right color choices can make a brand message feel more human and relatable. Similarly, AI humanizer tools can transform AI-generated writing into content that connects with audiences on a more personal level.