Ogilvy Istanbul has come up with a brilliant campaign for Post-it that highlights the artists, designers, and creatives who spend sleepless nights honing their craft. The 3-ad series features illustrations of an architect, a musician, and a designer working late into the night while everyone else has left the office or is asleep.
The yellow light of their office/studio matches the iconic yellow color of Post-it sticky notes. The tagline reads, “Bright ideas are worth to remember.” Check out the ads below.
Advertising Agency: Ogilvy, Istanbul, Turkey
Executive Creative Director: Selim Ünlüsoy
Creative Directors: Bahadırhan Pekşen, Önder Bayraktar
Copywriter: Eren Altuniş
Art Director: Mehmet Demirel
Account Manager: İhya Selim
Illustrator: Emek Kalfa
Excellent concept and art direction by Ogilvy. Share this post and voice your views in the comments below.