How Coke Got College Freshmen To Make New Friends Just By Changing The Cap Of Its Bottles

Leo Burnett And Coca-Cola Colombia came up with this brilliant product innovation to help freshmen break the ice and make new friends on the first day of college. They created a unique bottle that can only be opened with another bottle, thereby giving students an excuse to strike a conversation with each other. Check it out below.

The case study video above has itself received over 4.8 million views in 10 days. Coke is rocking the year with some brilliant campaigns and installations like this phone booth that accepts bottle caps instead of coins for UAE workers to call home.

Would you want your college (or workplace) to stock these ‘Friendly Twist’ bottles? Share this post and voice your views in the comments section below.