Someone Has Stolen Luxury Items Of Famous Brands In This Clever Netflix Marketing Campaign

Lupin is a popular French mystery thriller on Netflix about Assane Diop, a mastermind thief played by Omar Sy.

To promote the third and final season of the show, agency Jellyfish France has come up with an ingenious print and outdoor campaign that features posters in the style of famous luxury brands such as Rolex, Hermes, Tiffany & Co., and Celine.

The plot twist is that the items in the posters seem to have been “stolen”. The ads show strategic tan lines on the hands of the models where the jewellery and watches should be. Could this be the work of the mastermind thief Assane Diop? Check out the Lupin campaign below.

Rolex

Hermes

Tiffany & Co.

Celine

Outdoor campaign

CREDITS
Advertiser: Netflix
Brand: Lupin
Campaign: The Missing Jewels
Agency: Jellyfish France
Managing Director: Sandrine Reinert
Executive Creative Director: Thomas Guilhot
Creative Director: Alexandre Boutry
Art Director: Antoine Dèzes-Richard
Copywriter: Gauthier Lempereur
Art Buyer: Sophie Scaglia
Diana Milone: VP Client management
Project Director: Alexandra McCarthy
Client Partner: Yolaine Campana
Account Director: Cameron Bishop
Images: Trunk
Retoucher: Feel Good

Excellent idea and art direction by the teams at Netflix and Jellyfish. Definitely one of the coolest promos for a TV show in recent times. Share this post with a friend and voice your views in the comments below.