Microsoft Shows How Easy It Is To Use Windows, With Clever ‘Little’ Marketing Stunt

When it comes to advertising, more often than not, it’s the simple ideas that make you smile. Be it a TV commercial, an outdoor promo or an interactive ad. Here’s another addition to that list.

To demonstrate how easy it is to use Windows 8, Microsoft Portugal and agency O Escritorio came up with this hidden camera stunt at an electronic store in Lisbon. Watch below.

CREDITS
Agency: O Escritório
Chief Creative Officer: Nuno Jerónimo
Director: José Manuel Abrantes
Executive Creative Director: Tiago Canas Mendes
Art Director: Pedro Gaspar
Copywriter: Pedro Gonçalves
Producer: Rita Lage
Editor: Diogo Carvalho

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