Agency TBWA\Paris has come up with a witty campaign for McDonald’s France, to announce the reopening of their fast-food restaurants across the country. The minimalist ads use pixelated color blocks to remind people of popular menu items, namely The Big Mac, Fries, Cheeseburger, and Filet-o-Fish. The tagline reads “Guess who’s back”.
In yet another bold move, no McDonald’s logo has been used in any of the ads. The campaign relies purely on the consumer’s recall of their food products and colors. The ads will run in print, outdoor, and social media.
We’ve seen some brilliant minimalist campaigns by McDonald’s recently and this one is another great addition to the list. Check out the ads below.
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CREDITS
Client: McDonald’s France
Agency: TBWA-Paris
Brand Managers: José Jacinto, Benoit Kolb, Sandy Rousseau
Agency Managers: Jonathan Serog, Emmanuelle Escalere, Louis Mainbourg
Strategic Planning: Basile Viault
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Artistic Director: Olivier Mularski
Copywriter: David Philip
Assistant Directors: Richard Ghanem, Alexandra Fremin
Producer: Camille Naulleau
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