Nike’s New Ad Is An Editing Marvel That Reminds Us Of The Unifying Power Of Sport

Nike has come up with an exceptional ad that highlights the power of sport and its ability to unite us, especially in these trying times. Titled “You Can’t Stop Us”, the 90-second spot features a split-screen format in which different sports clips are playing simultaneously on the left and the right of the screen.

The beauty of the film is that the clips have been edited in a way that they merge seamlessly with each other. The agency Wieden + Kennedy (Portland) browsed through 4000 sequences from archival videos. 72 were shortlisted and put together in 36 split-screens. The voiceover was provided by American soccer star Megan Rapinoe.

With most sporting events being cancelled or postponed due to the Coronavirus pandemic, the film aims to provide hope, and remind people that sport unites us, strengthens us, and we will always come back stronger together. Watch below.

Here’s the full transcript:

We’re never alone.
And that is our strength.
Because when we’re doubted, we’ll play as one.
When we’re held back, we’ll go farther. And harder.
If we’re not taken seriously, we’ll prove them wrong.
And if we don’t fit the sport, we’ll change the sport.
We know things won’t always go our way.
But whatever it is, we’ll find a way.
And when things aren’t fair, we’ll come together for change.
And no matter how bad it gets, we will always come back stronger.
Because nothing can stop what we – can do – together.

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