Nike Says Goodbye To Kobe Bryant With A Beautiful Tribute

They say images speak louder than words, but Nike just proved that is not always the case.

The sportswear giant released a touching tribute to Kobe Bryant just ahead of the public memorial service at the Staples Center for the Lakers legend and his daughter Gianna. The two-minute video features no images or footage, just text and audio clips that highlight the various achievements of the basketball star’s long career.

The video begins with the words “Philly Kid Forever”. The word “Forever” remains constant and the prefixes keep changing, taking the viewer through Kobe’s life – Laker Forever, 81 Forever, Team USA Forever, Coach Forever, and so on. The clip finally ends on “Mamba Forever.”

Watch the video below. Turn your sound on.