Graphic Designer Replaces Wordmarks In 30 Famous Logos With The Fonts They Use
Italian graphic designer Emanuele Abrate has come up with a brilliant project titled Logofonts that replaces wordmarks of famous logos with the name of the fonts they use.
For example, the word “Google” in the tech giant’s logo has been changed to “Product Sans” (name of the font used) written in the same colorful style. The wordmark in Amazon’s logo has been changed to “Officina Sans”, with their famous orange arrow underneath. The FedEx wordmark has been changed to “Futura” written in the same purple and orange style as the original logo.
If you’ve ever wondered what fonts famous brands use in their logos, this clever project visualizes it perfectly. It’s a fun and educational look at logo typography and brand identity design, showing how fonts like Helvetica, Futura, and others shape the visual personality of iconic brands. Check out the project below.
