Colors Used By Famous Brands (With Their Codes)

Ever tried to recreate a brand’s exact shade of blue, only to end up with something that’s almost right but frustratingly off? You’re not alone. Every designer, developer, and marketer has been there, squinting at a logo, guessing hex codes, and hoping the client doesn’t notice the difference.

Color is the fastest thing the human eye processes, quicker than shape and quicker than words. It’s why you recognize Coca-Cola red or Spotify green from across a room before you can read a single letter. Getting a brand’s colors right isn’t a nice-to-have. It’s the difference between work that looks official and work that looks like a knockoff. These aren’t just colors. They’re multi-million dollar assets, guarded and obsessed over by the companies that own them.

Every hex code tells a story. The warmth of an orange, the trust signalled by a deep blue, the urgency of a red. Brands spend years and fortunes choosing exactly the right shade. Great designers don’t just match these colors; they understand why they were chosen in the first place. That’s the difference between copying a palette and actually wielding it.

We’ve shortlisted some of the most recognizable brands in the world, from Adidas and Adobe to YouTube and Zomato, with their palettes and hex codes ready to copy and paste, all sourced from the excellent BrandColors. No more guesswork, no more eyedropper roulette. Whether you’re building a pitch deck, coding a website, or matching a logo for a client, the values you need are all in one place below.

Bookmark this page because good designers borrow, but great designers reference. Keep it handy whenever you need to check an exact brand color, match a palette, or grab a hex code without guessing. Browse the full list of brand colors and codes right after the Quiz of the Day.

Quiz of the Day

The correct answer is National Geographic.
Exact color codes at #67 below.

1. Adidas

#000000

#be0027

#cf8d2e

#e4e932

#2c9f45

#371777

#52325d

#511378

2. Adobe

#ff0000

#fbb034

#ffdd00

#c1d82f

#00a4e4

#8a7967

#6a737b

3. Airbnb

#fd5c63

4. Airbus

#74d2e7

#48a9c5

#0085ad

#8db9ca

#4298b5

#005670

#00205b

#009f4d

#84bd00

#efdf00

#fe5000

#e4002b

#da1884

#a51890

#0077c8

#008eaa

5. Alibaba

#ff6a00

6. Amazon

#ff9900

#146eb4

7. American Express

#002663

#4d4f53

8. Android

#a4c639

9. AT&T

#00a8e0

10. Baidu

#de0f17

#2529d8

11. Barclays

#00aeef

#00395d

12. Beats by Dre

#e01f3d

13. Behance

#1769ff

14. Best Buy

#003b64

#fff200

15. Bing

#ffb900

#505050

#a3a3a3

16. Blackberry

#005387

#8cb811

#fdb813

#88aca1

#000000

#788cb6

#a1a1a4

#8f8f8c

17. Boeing

#0033a1

18. British Airways

#075aaa

#eb2226

#01295c

#efe9e5

#aca095

#b9cfed

#a7a9ac

19. Burger King

#ec1c24

#fdbd10

#0066b2

#ed7902

20. BuzzFeed

#ee3322

21. Cadbury

#472f92

22. Canon

#bc0024

#000000

23. Cartoon Network

#00aeef

#ed008c

#fff000

#000000

24. CNN

#cc0000

#000000

#282828

#464646

25. Coca-Cola

#ed1c16

26. Dell

#0085c3

#7ab800

#f2af00

#dc5034

#ce1126

#b7295a

#6e2585

#71c6c1

#5482ab

#009bbb

#444444

#eeeeee

27. Delta Airlines

#c8102e

#862633

#003a70

28. DHL

#ba0c2f

#ffcd00

#c9c9c9

29. Domino’s

#0b648f

#e21737

30. Dribbble

#444444

#ea4c89

#8aba56

#ff8833

#00b6e3

#9ba5a8

31. Dropbox

#007ee5

#7b8994

#47525d

#3d464d

32. eBay

#e53238

#0064d2

#f5af02

#86b817

33. Ericsson

#002561

34. ESPN

#ff0033

35. Facebook

#3b5998

36. Fedex

#4d148c

#ff6600

37. Fendi

#f9b949

38. Ferrari

#e32119

39. Fiat

#96172e

#6d2d41

40. Firefox

#e66000

#ff9500

#ffcb00

#00539f

#0095dd

#331e54

#002147

41. Flipboard

#e12828

42. Ford

#1c396d

43. GoDaddy

#7db701

#ff8a00

44. Google

#4285f4

#34a853

#fbbc05

#ea4335

45. Heineken

#008200

#205527

#ff2b00

#c3c3c3

46. Home Depot

#f96302

47. HP

#0096d6

#d7410b

48. HSBC

#db0011

49. IBM

#006699

50. IKEA

#ffcc00

#003399

51. Instagram

#405de6

#5851db

#833ab4

#c13584

#e1306c

#fd1d1d

#f56040

#f77737

#fcaf45

#ffdc80

52. Intel

#0f7dc2

53. iOS

#5fc9f8

#fecb2e

#fd9426

#fc3158

#147efb

#53d769

#fc3d39

#8e8e93

54. JBL

#ff6600

55. Kickstarter

#2bde73

#0f2105

56. KitKat

#d70021

57. KLM

#00a1e4

58. Lamborghini

#ddb321

59. LEGO

#f6ec35

#d11013

#000000

60. LinkedIn

#0077b5

#000000

#313335

#86888a

#caccce

#00a0dc

#8d6cab

#dd5143

#e68523

61. London Underground

#000099

#cc3333

62. Mastercard

#cc0000

#ff9900

#000066

63. McDonald’s

#bd0017

#ffc836

#264f36

64. Microsoft

#f65314

#7cbb00

#00a1f1

#ffbb00

65. Motorola

#5c92fa

66. NASA

#fc3d21

#0b3d91

67. National Geographic

#ffcc00

#000000

68. NBC

#e1ac26

#dc380f

#9f0812

#6347b2

#368dd5

#70af1e

#7e887a

69. Netflix

#e50914

#221f1f

#f5f5f1

70. NFL

#013369

#d50a0a

71. Nokia

#124191

72. NVIDIA

#76b900

73. Olympus

#08107b

#dfb226

#777777

74. Opera

#cc0f16

#9c9e9f

75. Oracle

#ff0000

#000000

#7f7f7f

76. Panasonic

#0f58a8

#000000

77. PayPal

#003087

#009cde

#012169

78. Pepsi

#e32934

#004883

79. Pfizer

#0093d0

#000000

#616365

#00aeef

#d6006e

#75d1e0

#7dba00

#cc292b

#00a950

#f8971d

#f7d417

#4a245e

#f26649

80. Philips

#0e5fd8

81. Pinterest

#bd081c

82. Pizza Hut

#ee3124

#00a160

#ffc425

83. PlayStation

#003087

84. Puma

#000000

#44403f

#696965

#ba2026

#ae946d

85. Qantas Airways

#e0001b

86. Quora

#a82400

87. Reddit

#ff4500

#5f99cf

#cee3f8

88. Rolls-Royce

#680021

#fffaec

#939598

#000000

89. Samsung

#1428a0

#75787b

#0689d8

#ffc600

#ff6900

#e4002b

#c800a1

#685bc7

#0057b8

#00a9e0

#009ca6

#00b140

90. Skype

#00aff0

91. SlideShare

#0077b5

92. Snapchat

#fffc00

93. Sony

#000000

#7c8285

#bfbdb0

#b1b134

#bbd634

#dbe3b6

#b2c8bd

#165b65

#697d99

#96b8db

#00a4e8

#a4dbdb

#fdd666

#dc9018

#e31a22

#df8f2d

#b24f3f

#b51f29

#f58268

#f4979c

94. Spotify

#1db954

#191414

95. Starbucks

#00704a

96. Subway

#489e3b

#fabd42

#cd0a20

97. T-Mobile

#e20074

98. Target

#cc0000

99. TED

#e62b1e

100. Tesla

#cc0000

101. The Ritz-Carlton

#006b95

#4f5b65

#b3812a

#a01a1f

102. TripAdvisor

#00af87

103. Tumblr

#35465c

104. Twitter

#1da1f2

#14171a

#657786

#aab8c2

#e1e8ed

#f5f8fa

105. Uber

#09091a

#c0c0c8

#1fbad6

106. UPS

#351c15

#ffb500

#64a70b

107. Verizon

#ff0000

#f2f2f2

#3285dc

108. Vimeo

#162221

#1ab7ea

109. Virgin Media

#c3092d

#222221

110. Visa

#1a1f71

#f7b600

111. Vodafone

#e60000

#4a4d4e

#9c2aa0

#5e2750

#00b0ca

#007c92

#a8b400

#fecb00

#eb9800

#000000

112. Walmart

#007dc6

#79b9e7

#f47421

#76c143

#ffc120

#e7f0f7

#f2f8fd

#222222

#444444

113. WhatsApp

#075e54

#128c7e

#25d366

#dcf8c6

#34b7f1

#ece5dd

114. Wikipedia

#000000

#636466

#939598

#c7c8ca

115. Windows

#0078d7

#002050

#ffb900

#d83b01

#e81123

#b4009e

#5c2d91

#008272

#107c10

116. XBOX

#52b043

117. Yahoo!

#410093

118. Yelp

#af0606

119. YouTube

#ff0000

#282828

120. Zomato

#cb202d

#2d2d2d

#f4f4f2

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Disclaimer: The color values mentioned under each brand name have been taken from the BrandColors.net website. The color codes may or may not be the exact value of the respective brand. Some colors may also be trademarked by their respective companies. Viewers are advised to undertake their own research before using any color similar to the ones listed above.