How To Successfully Present Logo Designs To Clients

How do you show logo designs to clients? Do you just email multiple options and let them choose the one they like? Do your clients ask for excessive revisions? Do they often change their minds after you show your designs?

If the logo is the product, the presentation is the packaging. In this video, Ben Burns, digital director at California-based creative agency Blind, shares an effective logo presentation methodology honed by years of experience. He discusses why it’s important to present logos in person and the prerequisites you need to have before you step into the presentation. He also shares valuable tips and strategies that help you sell logo and identity designs better. Watch below.

00:13 – The importance of logo presentation
02:15 – Prerequisite 1: Solid discovery
02:40 – Prerequisite 2: Collaborative steps
04:00 – Prerequisite 3: Incredible work
04:10 – Prerequisite 4: The right tools

Building the presentation
04:55 – Step 1: Start at the beginning
06:16 – Step 2: Recap the steps with the client
07:51 – Step 3: Display your work
09:54 – • Slide 1: Isolated logo on white background
10:16 – • Slide 2: Split screen, black and white logos
10:38 – • Slide 3: Standard mockups
11:24 – • Slide 4: Small format mockups
12:13 – • Slide 5: Large format mockups
13:08 – • Slide 6: Isolated logo on white background
13:28 – Repeat for all other versions
13:43 – Step 4: Compare all options
14:09 – The Futur logo mockup process
16:07 – Emily’s speed mockup design
18:40 – Step 5: Ask targeted questions
21:10 – Step 6: Don’t expect feedback
21:45 – Step 7: Set timelines and expectations

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