Aaron Draplin runs a one-man design shop called Draplin Design Co. in Portland, Oregon. He’s known for his no-nonsense, straightforward approach to design and has worked with clients like ESPN, Nike, New York Times, Wired, Old Spice and Obama Administration to name a few.
When online education company Lynda.com challenged him to create a logo for a fictional construction company, Aaron nailed it with a gem of a tutorial that takes us through the design process, methodology and offers useful tips for students and professionals alike. Check it out below.
Some good pointers in there. Share this post with a fellow designer and voice your views in the comments below.
P.S. Dear clients, just in case you’re wondering, this video DOESN’T imply that the logo design process takes 15-minutes. It’s a short, nifty tutorial from a seasoned veteran and is meant for educational/inspirational purposes ONLY.