Ad Student Replaces Brand Taglines With Book And Movie Titles

Andrea Erali, an Art Direction intern at Saatchi & Saatchi New York, has found a creative way to blend his love for books, movies, and advertising. In a fun personal project, he swaps well-known brand taglines with book and movie titles that perfectly capture the brand’s essence.

The result is a clever mix of humor and insight, showing how pop culture and marketing intersect in unexpected ways. His approach not only highlights his sharp storytelling skills but also makes you see these brands in a whole new light.

For example, Snapchat’s disappearing messages are hilariously summed up with *Gone with the Wind*, while NASA’s space explorations fit perfectly with *The Fault in Our Stars*. Instagram, the go-to platform for capturing moments, takes on a playful edge with *I Know What You Did Last Summer*.

By matching brands with iconic titles, Erali brings a fresh, entertaining perspective to the way we think about advertising. Check out some of his best pairings below.