Coffee Changes Nightwear To Workwear In These Clever Ads With Brilliant Art Direction

Agency Y&R Paris has come up with a nifty print campaign for Pronto Café that shows how coffee makes people go from sleep mode to work mode. The four-ad series shows a businessman, a traffic policewoman, a fisherman and a baker sipping on coffee, and in the process, their outfits change from nightwear to workwear. The tagline reads “Pronto Café – Ready in an instant.” Check it out below.

Businessman

Traffic Policewoman

Fisherman

Baker

Excellent art direction by Y&R. Also note that “pronto” is Spanish for “soon” or “quickly”. Seen a cooler campaign in this category recently? Share this post with a coffee lover and voice your views in the comments below.