Designer Turns Everyday Words Into Clever Logos With Hidden Meanings
Almost twenty years ago, New York-based designer Ji Lee received a typography assignment in art school: take a word and express its meaning using only the graphic elements of its letters. No added shapes, no illustrations — just the letterforms themselves.
Lee kept exploring the idea over time and eventually created more than 100 such designs. In 2011, he published a book titled Word as Image, featuring a collection of these visual experiments.
Below is a selection of his work — straightforward ideas executed with clarity and a sense of quiet cleverness.
