British department store Harvey Nichols has come up with an amusing ad to promote its rewards app. The 90-second video features real CCTV footage of shoplifters caught in the act and trying to escape. Their faces were obscured with funny animations to protect their identity. The tagline at the end says “Love freebies? Get them legally”. Check it out below.
Quirky, clever and unconventional. The agency is adam&eveDDB. Share this post and your views in the comments below.