In This Mall, Holograms Of Disabled People Appear If You Try To Park In Their Space

More than 30% of the drivers in Russia take disabled parking spaces without caring about the signs on the ground. Dislife, a Russian non-profit organisation, came up with a powerful campaign to stop this inconsiderate behaviour. They installed projections of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras verified the presence of the disabled sticker on their windshields and if no sticker was detected, the hologram would appear to confront the driver. Watch the stunt in action below.

Great use of technology to deliver a powerful message. The agency is Y&R, Moscow. Share this post and your views in the comments below.

Don’t Miss:

• 11 Hyundai Cars Write A Giant Message Of Love From A Girl To Her Astronaut Father In Space
• Beer Company Replaces Rugby Players’ Missing Teeth With Implants That Can Open Bottles
• Anti-Litter Campaign From Ogilvy HK Uses DNA To Identify Offenders And Shame Them
• More posts like these…