How Cool Are These Beer Cans That Show The Pantone Color Of The Brew Inside?

Graphic designers, beer-lovers and package design aficionados will love these minimalist beer cans and bottles created by Spanish designer Txaber. The can/bottle colors match the Pantone hue of the brew inside.

Pantone is a color system used in specifying printing inks. Txaber has covered nine brews so far – pale lager, lager, pilsner, wheat beer, golden ale, dark ale, porter, stout, and imperial stout.

The project won a Silver Pentaward under the Concept Category.

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Playing devil’s advocate, Txaber obviously wanted to go for an abstract blurry typeface (Hipstelvetica), but in our opinion, a better choice could have been made. One that complements the stylish, chic design (Walkway or Bebas Neue anyone?). What do you think?

Share this post with a designer or a beer lover and voice your views in the comments below.