The Adobe Max Creativity Conference is an annual endeavour by the tech giant to showcase potential future technologies, innovative tools, and groundbreaking new features that could eventually be integrated into their product suite.
Among this year’s big reveals was Project Turntable, an intriguing new feature that’s set to change the game for graphic designers who work with vector illustrations.
Project Turntable introduces a fresh perspective on 2D vector artwork, enabling you to rotate your designs in 3D while preserving their distinct 2D style from any angle. This remarkable feature ensures that your vector graphics maintain their original form, keeping all the key design elements intact, even when viewed from different perspectives. Watch below.
There are several key benefits that Project Turntable can offer designers:
1. Visualizing with Versatility: Often, we’re left to guess how a flat design might look when applied in the real world—say, wrapped around a product or across varied media. Project Turntable erases those limits, letting us preview our work in ways that were once cumbersome or downright impossible without external 3D tools.
2. Streamlined Workflows: This tool is about to slash the number of hours spent tinkering with perspectives or mockups. With real-time 3D previews of 2D designs, iterations can happen quicker, and ideas can be tested and tossed or approved on the fly.
3. Dynamic Presentations: Imagine walking into a client presentation with the ability to show your design not just flat on a screen, but in a dynamic, rotatable interface. It’s the kind of polish and professionalism that elevates pitches and leaves clients impressed.
4. Creative Freedom Unleashed: For the creatives among us, Project Turntable is like a new playground. It invites us to experiment with angles and perspectives that could bring entirely new dimensions to traditional 2D graphics.
Reactions:
1.
… and that’s why we can’t escape Adobe… “Just when I thought I was out, they pull me back in”
– @nubenegra809
❤️ 32
2.
This is an insane tool. I would really like this to be integrated and available for animation somehow
– @kiseli666
❤️ 27
3.
This is so unreal
– @seyiayoade9886
❤️ 22
4.
This and something like character animator would be WILD
– @Pruowo
❤️ 19
5.
WOW
– @whopetite
❤️ 16
6.
Why isn’t this considered a standard tool? It’s far more useful than Gen Shape and opens up new possibilities.
– @drakalskidushan5161
❤️ 14
7.
I wonder if this feature will eventually work for raster images as well.
– @brianmurray5414
❤️ 12
8.
At 5:00, for a moment I was expecting the background to also rotate. Either way, this looks promising
– @Vic_PT
❤️ 09
9.
Is there also an option to export it as 3D?
– @lochlanimations
❤️ 06
10.
Unreal!!!! You guys rock!!!
– @apoemaday
❤️ 04
What are your thoughts on Project Turntable? How do you plan to incorporate it into your design projects? Share this post with a designer friend and voice your views in the comments below.





