August Laustsen, a young Danish art director, applied to all the big agencies in Stockholm but didn’t get a reply from any of them. So, to catch their attention, he pretended to be a client looking for an agency and sent out the following letter.
My name is August and I’m the marketing director of EMERIH. We’re a creative consulting company with our main office in Copenhagen. After big success in Denmark, we’re now planning on expanding to the Swedish market and are looking for a new creative agency in Sweden. We do work for a wide range of clients from small non-profit organizations to giants like Coca-Cola. We really admire the work you’ve done for (X) and would like to talk about the possibilities of a future cooperation.
Since a large part of our business model is based on creativity, it’s important that the creative department have a look at our website before we take it any further. You’ll find it here: emerih.co
EMERIH is “HIRE ME” spelt backwards. When employers visited emerih.co, the masthead read “Creative Directors don’t always have time for new talent. But they always have time for new clients – so I decided to become one.” The website was designed like a typical company website with links to Laustsen’s resume and portfolio.
Laustsen told AdFreak that the reaction from creative directors has been “very positive”. He has seven interviews lined up so far.
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