27 Clever Ambigram Logos That Look The Same When Viewed Upside Down

An ambigram is a typographical design or symbol consisting of text modified in such a way that it can be read in different orientations – inverted, rotated, mirror-image, etc. For example, the logo of Sun Microsystems (no. 4 below) is a brilliantly-designed ambigram that reads ‘SUN’ from all directions. Another famous example is the New Man logo (no. 6 below), designed by Raymond Loewy in 1969. It looks the same upside down or when rotated 180 degrees.

Apart from commercial logos, ambigrams are commonly used in tattoo designs, calligraphy, gothic typography, book covers (Dan Brown’s Angels & Demons), music albums, and more. In today’s post, we’ve compiled some brilliant examples of rotational ambigrams in logo design that look the same when viewed upside down. Check them out below.