If You Love Music And Hate Exercise, Here’s The Perfect App For You

Over 50% of teenagers in Poland don’t do any form of exercise. The Run With Heart Foundation found a way to encourage them by rewarding them with the one thing most of them love – music. They collaborated with Warner, Universal and Sony and created a mobile website called Moving Tracks, where teens can listen to new tracks, but on one condition – the song only plays when they’re actually running.

Popular bands and artists made Moving Tracks the first place to publish their new songs, before they could be heard anywhere else, giving teens an incentive to go for a quick run in order to be the first to hear them. Check it out below.

CREDITS
Advertising Agency: Saatchi & Saatchi / Interactive Solutions, Warsaw, Poland
Creative Director: Kamil Majewski
Art Director: Patrycja Lukjanow
Copywriter: Piotr Osinski
Designer: Rafal Bauer
Illustrator: Piotr Jakubowski
Programmer: Grzegorz Michlicki
Creative Technologist: Michał Księżuk
Account Manager: Olga Dąbrowska
Agency Producer: Eliza Kurek