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This Car Dealer Created A Truck That’ll Scan Your Car And Tell You Its Value On The Spot

More often than not, used car dealers stick to conventional advertising that’s as exciting as watching water boil. But Taiwan-based Kagulu just set the benchmark in this category with an impressive digital outdoor stunt.

To demonstrate how quick and transparent their auto price evaluations are, Kagulu created a ‘price scanner’ truck that scanned cars parked or driving next to it and displayed their current sales value within seconds. The truck was fitted with cameras, sensors and a screen that displayed the relevant data to cars passing by. Drivers in Taipei were surprised and amused to see their car valued in real-time, on the go. Check it out in action below.

The agency is Brandsugar, Taiwan. Seen a cooler campaign in this category recently? Share this post and your views in the comments below.

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