Max Lanman is a writer and director based in Los Angeles, California. When his girlfriend needed to sell her 1996 Honda Accord, he decided to help her out by putting his skills to use and creating a professional commercial. He hired an entire creative team – an actress, a cinematographer, stunt driver, voice artist, music composer, and a sound designer. Max wrote and directed the spot himself, and also piloted the drone for the aerial shots.
But a visually-polished commercial wasn’t enough to sell ‘Greenie’, as they call it. To improve their chances of a sale, Max decided to pitch his girlfriend’s Accord as a “car for people who have life figured out and just want to get somewhere.” Using tongue-in-cheek humor, the voice-over explains how the car’s obsolete condition is an advantage and a ‘choice’. The tagline reads, “Luxury is a state of mind.” Watch the ad below.
The commercial seems to have hit the mark with over 3.2 million views in four days. But that’s not all. The eBay bidding of the car, which started at $499, is now at $150,000 after 114 bids.
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