Shirt Store Uses Drones To Display Their Collection In Crazy Marketing Stunt
Brazilian menswear retailer Camisaria Colombo came up with a unique way to display their Black Friday collection in Sao Paulo’s business district, Vila Olimpia.
The company attached several mannequins to drones and flew them between the office buildings, with the discounted prices displayed prominently on the flying mannequins.
The objective was to reach executives who stay in the office for long hours, and don’t have time to visit the store. The company wanted to inform them about special offers available on Black Friday at the Camisaria Colombo shirt store. Watch below.
CREDITS
Agency: Publicis Salles Chemistri, Sao Paulo
Creative Director: Luís Felipe Figueiredo
Creative Director: Antonio Correa
Producer: Miolos Fritos
Copywriter: Cadu Vigília
Art Director: Germano Weber
Art Director: Marcelo Ferreira
Client Team Director: Alvaro Maluf
Client Team Director: Caroline Saraiva
Client Team Director: Elisângela Nascimento
Radio Director: Tato Bono
Radio Director: João Saddock
Casting: Marcos Vinício
Casting: Elis Adami
Casting: Bruna Lino
What’s your take on drone-based advertising (or drone-vertising)? In this case and in general? Ingenious or intrusive? Share this post and voice your views in the comments below.
