Brazilian Kids Want To Learn English, Elderly Americans Need Company, This Brilliant Campaign Connects Them Both
Talk about mutual benefits of technology. CNA language school in Brazil have come up with the Speaking Exchange project which connects their students with senior Americans living in retirement homes.
Based on the insight that the elderly need someone to talk to and language students need to practice their english, CNA and agency FCB Brasil have created an exclusive online video chat tool that brings them face to face. The tool then uploads the conversation video to a YouTube private link to be evaluated by teachers of CNA. Check it out below.
