The Weather Channel Uses Incredible Augmented Reality Graphics To Explain Hurricane Florence
Weather reports on news channels are usually boring and mundane in terms of presentation, but not when it comes to US-based The Weather Channel. Last week, while covering the impact of Hurricane Florence on the Southeast Coast, TWC decided to present the gravity of the floods using Augmented Reality (AR).
The broadcast began with TWC’s on-camera meteorologist Erika Navarro describing the impact of the floods using conventional maps and data. 45 seconds into the segment, Navarro was “surrounded” by an AR visualisation of what the storm surge looks like in reality. Watch below.
Twitter reactions
A wind fan to blow her hair at the 9ft level would have killed it.
i watched this 3 times in a row each time thinking more about the sequence of meetings by set designers, video graphics animators and producers that must have happened in order to result in this
— William "Hey, just following up here" Gruger (@wGruger) September 13, 2018
"we need to feel more like we're IN the hurricane flood, how can we do that?"
"are the fish assets in?"
— William "Hey, just following up here" Gruger (@wGruger) September 13, 2018
Love her hand motion raising it up. Powerful performance. Emmy winning stuff.
