This Brilliant Newspaper Ad Hides A 3D Kitchen In The Classifieds

Classified ads are usually boring and mundane but not for this creative duo. Colombia-based creative director Felipe Salazar and graphic designer Karen Castañeda came up with a brilliant optical illusion ad for their home kitchen client HiperCentro Corona.

The ad uses disproportionate blocks of text to create the indent of a 3D kitchen in the middle of the classified section. Check it out below.