This Handy Infographic Helps You Choose The Right Colors For Your Brand

Did you know that the color red encourages appetite, which is why it is frequently used in the fast-food sector? Blue is the color of strength, wisdom and trust, which is why it is used so widely.

We have a strong primitive relationship with green as it represents life, which is why it is commonly used for organic food and pharmaceuticals. Yellow represents youth, happiness and sunshine.

The choice of color in branding has a big impact on how your brand is perceived. So how do you know which color is right for your brand? Sydney-based branding agency Iconic Fox has come up with a comprehensive infographic on color psychology, perception, gender color preferences, and more relevant data. Check it out below after the quiz of the day.

Quiz of the day:

_____ is a powerful color, thats stands for luxury & authority. It is well suited to industries like fashion, but not to industries like health. Which color is this?

The answer is black. Check the infographic below for more.

What factors do you keep in mind when deciding on a color for branding? Have something to add to this infographic? Voice your views in the comments below and share this post with a designer friend.