The Homepages Of America's Fastest Growing Companies Have These Elements In Common

“You never get a second chance to make a first impression.” – Will Rogers. The homepage of your website is a user/customer’s first impression of your company. You have 0-8 seconds to engage a user, after which the majority of them leave. A one-second delay in your site speed can result in a 7% reduction in conversions. The key ingredients of an effective homepage are speed, clarity, seamless navigation, unique value proposition (UVP) and prominent call-to-action(s).

Speaking of successful web design, what do the homepages of America’s fastest growing companies look like? What do they have in common? Creative Market analyzed the top 1000 homepages from the Inc. 5000 list of America’s fastest growing companies and came up with some interesting common characteristics in terms of fonts, colors, typography, page speed and more. Check out the infographic below.