IKEA Renamed Its Products After Common Google Searches About Relationship Problems

IKEA’s products have always been inspired by how people live in the real world. They wanted to remind people that their products can solve or improve a variety of everyday problems.

These days, most of us turn to the internet for answers when problems arise. To prove that IKEA can be a part of the solution, Swedish agency Åkestam Holst came up with a campaign titled Retail Therapy. They renamed IKEA’s products after the most common Google searches about relationship problems in Sweden.

When you googled your problem, you found an IKEA product with the exact same name on a site identical to IKEA’s main shopping site. Check it out below.