Sprite Installed A Beach Shower In The Shape Of A Giant Drink Dispenser In Rio (Video)

Talk about innovative outdoor advertising. Sprite Brazil came up with a ‘Sprite Shower’ in the shape of a giant drink dispenser on a Rio de Janeiro beach. Check it out in action below.

Simple idea, super execution, massive brand recall. The agency is Ogilvy Brasil. The campaign won a Gold under the Promo & Activation category at the 59th Cannes Lions Festival.