How To Deal With Clients Who Steal Your Ideas And Hire Another Agency To Implement Them

Last week, our post on how to handle difficult clients gathered a fair share of eyeballs and appreciation. But what about those scumbags who invite you for a pitch, listen to your ideas, and then hire the cheapest agency to implement them? How do you deal with those jackasses? Well, here’s a nifty piece of advice from Bodhisatwa Dasgupta, Creative Director at Grey Worldwide, Delhi.

Well written, but it does beg a few questions. Does an NDA and a pitch fee narrow your chances of winning valuable accounts? Are clients willing to play ball when there are agencies ready to pitch for free? Should national associations like 4A’s or AAAI get involved? Share this post and your views in the comments below.

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