In the dynamic world of branding, the decision to redesign a logo represents a pivotal moment in a company's journey, signaling evolution, reinvigoration, or sometimes, a return to its roots. The outcomes of such endeavors vary widely, offering a variety of lessons on what resonates with the target audience and what falls flat. As we go through different brands' attempts … [Read more...]
10 Famous Logos Get Transformed Into Female Versions To Honour Women
Creative Equals, an organisation dedicated to diversity in the creative industries, decided to replace male characters of famous brand logos with female versions for Women's Day this year. The objective was to raise awareness about the lack of female mascots in branding. According to the organization's founder and CEO Ali Hanan, 89.5% of design directors are male, which … [Read more...]