Welti-Furrer is a leading Swiss company for fine art transports. Their experts transport valuable art with the utmost care. To communicate their services to museums, galleries, curators, and art collectors, agency Ruf Lanz (Zurich) came up with a brilliantly art-directed campaign featuring four legendary painters: Salvador Dali, Vincent van Gogh, Andy Warhol, and Frida Kahlo.
The ads show the artists dressed as Welti-Furrer delivery personnel carrying/transporting their paintings themselves, in wooden freight boxes. The tagline reads, “We transport fine art as carefully as if we had created it ourselves.”
The campaign ran in art magazines, selected billboards, and at Art Basel – the world’s largest art fair. Check it out below.
1. Salvador Dali
2. Vincent van Gogh
3. Andy Warhol
4. Frida Kahlo
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
Account Executive: Marc Gooch
Photographer: Jonathan Heyer
Photographer Assistance: Alois Jauch, Sebastian Heeb, Oliver Schwarz
Production: All In Production
Producers: Dhondup Tersey, Aliza Eva Berger, Yangdon Nesar
Styling: Damaris Eigenheer
Hair & Make Up: Katerina Carambellas
Post Production: Michèle Aschmann
Client Supervision: Thomas Aebischer
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