Legendary Painters ‘Deliver’ Their Own Paintings In Brilliant Ads For A Fine Art Transport Company
Moving a valuable painting is one of the most nerve-racking jobs in the art world. One careless move can damage something culturally irreplaceable and potentially worth millions.
Welti-Furrer is a leading Swiss specialist in fine art transport. Museums, galleries, auction houses, and collectors rely on the company to pack, move, and store valuable works with exceptional care. To bring that promise to life, Zurich agency Ruf Lanz built a campaign around one simple question: what if the artists moved their own masterpieces?
Four legendary artists step into the role. Salvador Dalí, Vincent van Gogh, Andy Warhol, and Frida Kahlo appear as Welti-Furrer’s own delivery crew, handling their paintings inside plain wooden crates. Every shot is carefully styled, cast, photographed, and lit. The result feels closer to a cinematic portrait than a conventional service ad.
The art direction carries the idea. Dalí’s waxed moustache. Van Gogh’s red beard. Warhol’s platinum wig. Kahlo’s floral crown. Each detail makes the artist instantly recognizable, while the restrained settings and utilitarian uniforms keep the focus firmly on the service being advertised.
The tagline lands it perfectly. “We transport fine art as carefully as if we had created it ourselves.” The campaign ran in art magazines, on selected billboards, and at Art Basel. Take a closer look at the four executions below.
CREDITS
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
Account Executive: Marc Gooch
Photographer: Jonathan Heyer
Photographer Assistance: Alois Jauch, Sebastian Heeb, Oliver Schwarz
Production: All In Production
Producers: Dhondup Tersey, Aliza Eva Berger, Yangdon Nesar
Styling: Damaris Eigenheer
Hair & Make Up: Katerina Carambellas
Post Production: Michèle Aschmann
Client Supervision: Thomas Aebischer
Share this post with an artist/designer and voice your views in the comments below.
