Most Ford cars come with KeyFree technology – the car unlocks automatically, sensing the key in the owner’s pocket when he/she approaches. When the owner leaves, the car locks itself using the same sensor.
To highlight this feature, Ford has come up with a KeyFree App for your smartphone that lets you auto-login to your favorite websites as you approach your computer. When you leave, you’re logged off.
Whenever you approach your computer with your smartphone, your accounts will be accessible on the Internet without typing or username or password. Move away from your computer and you are automatically logged out. Brilliant!
Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Thierry Chiumino
Executive director / Head of digital: Frederic Levron
Art Directors / Copywriters: Eve Roussou, Julien Conter, Antoine Gauquelin
Creative technologist: David Raichman
Technical support: Michael Guichermet, Maxime Bentho
Production company: Chez Eddy
Director: Maxime Bruneel
Digital producer: Hugo Diaz
Strategic planner: Hadi Zabad
Executive director: Natalie Heckel
Account director: Amrita Bourdon
Account Manager: Xavier Delaporte
Software development: Jean Marc Leroux / Aerys
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