This excellent infographic brings to light the importance of good web design in achieving successful conversions and lists the major stumbling blocks to a good user experience. With growing competition in every sector, users have more options online and are becoming less tolerant towards bad design and usability.
Key observations:
- 35% users fail to complete simple tasks on the average website
- Lack of information, ‘busy’ interfaces and small fonts are the biggest hindrances
- The best web design practices are followed by the hotel industry. The banking industry has the least success rate.
Here’s the full infographic below. Source: Change Sciences.
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