IBM Creates ‘Smart’ Billboards For ‘Smarter’ Campaign
Simple, clever and memorable. Ogilvy France created these wonderful dual-purpose billboards for IBM’s ‘Smart Ideas For Smarter Cities’ campaign. Love the call-to-action messaging on each one (refer to the image captions). Don’t miss the case study video at the bottom.
“Sitting on a smart idea for your city? Share it at People4SmarterCities.com”“Join the conversation at People4SmarterCities.com”“Move your ideas forward at People4SmarterCities.com”
Know more about this campaign below:
Share this post and voice your views in the comments below.
