Brilliant Ads By Fiverr Show AI As A Tool To Grow Your Career, Not To Steal Your Job
In a time where creatives across the globe are lamenting about the negative impact of AI, Fiverr has come up with an interesting campaign titled “Power of Humanity” that recognizes AI as a powerful tool, and focuses on the essential role of humans to create truly inspiring work.
The campaign consists of print and OOH ads created by Fiverr’s in-house creative team using photos of real Fiverr freelancers. The brand insists on using its own talent in all of their campaigns, and the images were photographed by Fiverr freelance photographers as well.
The ads feature a split-tagline that reads “AI took my job…” in big, bold letters, followed by “…to the next level” in relatively smaller type. The headline captures eyeballs by addressing the skepticism around AI among creatives, while reassuring them, through real life examples, that AI is also an opportunity for growth.
The objective of the campaign is to communicate that it is time to embrace AI, rather than repel it. A professional who is using AI will have an advantage over one who doesn’t. Check out the ads below.
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4. TV & Digital Commercial
The campaign includes a captivating 60-second hero ad that transports viewers to a far-off future where a pair of AI robots engage in a discussion about human characteristics and behaviour.
The film celebrates the individual skills, quirks, imperfections, and emotional intricacies of humans. It highlights the endless creative potential that unfolds when humans work together with AI. Watch below.
5. Making of the Commercial
It’s refreshing to see a brand adopt an optimistic and positive approach to AI, and communicate the message in an effective, unapologetic manner. Well done, Fiverr.
VP of Design – Nadav Barkan
Creative Director – Ami Alush
Creative Specialists Team Leader – Nimrod Maiman
Senior Creative Specialist – Shiran Romano
Senior Creative Specialist – Idan Kravitz
Senior Creative Specialist – Ronen Kornberg
Motion Designer Lead – Ido Sapir
Project Management Lead – Orit Yashpe
Script Writer – Marc Grey
Service Company – Solent Films
Editor – Hugo Beron & Yanjun Zhou
Composer – Lucas Felower
Post Production – Monumental FX
Head of Post Production – Laila Hamdaoui
VFX Supervisor – Flore Mounier
Colourist – Arthur Paux
Composer/Sound design – Lucas Felowe
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