How many billboards do you see in your daily commute and how many do you remember? The average attention span of humans is 8 seconds and if advertisers don’t work their magic in that time, the message is lost.
Today’s post features 50 brilliant examples of outdoor, ambient and billboard advertising. These clients and agencies came up with ingenious and unexpected ways to capture eyeballs and deliver their message in the best possible manner. Check them out below.
1. Belt Up
2. Anando Milk
3. Copenhagen Zoo
4. Colorado State Patrol
5. QuitPlan
6. Berger Paints
7. Powerhouse Gym
8. Koleston Natural Hair Colors
9. Kit-Kat
10. BMW vs. Audi – Billboard Battle
11. Carlsberg
12. Global Coalition for Peace
13. IBM
14. FedEx: ‘Always First’ Truck
15. Craftsman Tools
16. CNN: Stories with the full background
17. LEGO
18. Formula Toothpaste
19. Martor Solingen Blades
20. Papakura District Council
21. JobsInTown.de
22. Mumbai Traffic Police
23. Hot Wheels
24. Maker’s Mark Whiskey
25. Imodium
26. Penline
27. Ariel: Super Soft
28. Mars
29. Tropicana: Billboard powered by oranges
30. Heineken: Beer?
31. Panasonic Nose Hair Trimmer
32. BIC Razor
33. Glide Dental Floss
34. National Geographic: 3D Crocodile Escalator
35. Kit Kat Bench
36. Natural Resources Defense Council (NRDC)
37. American Disability Association
38. Amnesty International
39. Australian Childhood Foundation
40. Dutch Stutter Foundation
41. ELM Groove Police
42. The Father Bob Maguire Foundation
43. Frontline Flea & Tick Spray
44. IKEA
45. Law & Order
46. Orphea
Agency: Publicis Italy
47. British Airways
Agency: Ogilvy One, London, UK
48. McDonald’s: Sundial Billboard
49. Coca-Cola
50. Adidas: EuroCup 2008
51. Virgin Australia: AUS to USA
Our favourites: no. 1, 3, 4 and 10. What about you? Share this post and voice your views in the comments below.