Building on Coca-Cola’s global campaign in which people could personalize their Coke bottles and cans, Tel Aviv based creative agency Gefen Team created these super-cool interactive billboards for Coca-Cola Israel.
How it works:
Consumers were invited to enter their names (just once) into a location based smartphone app. The app identified the consumers as they approached the billboard and transmitted their names to it. Using geo-fence technology, whenever a consumer approached the billboard, they received a message notifying them that their name was up there!
The company claims the app received over 100,000 downloads and ranked no.1 on the Israeli app store for the entire campaign period.
Check out the billboard in action below:
If you liked this installation, you’ll love Coke’s ‘Small World’ vending machines that brought Indians and Pakistanis together.
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