Coke Creates Personalized Billboards That Flash Your Name When You Approach

Building on Coca-Cola’s global campaign in which people could personalize their Coke bottles and cans, Tel Aviv based creative agency Gefen Team created these super-cool interactive billboards for Coca-Cola Israel.

How it works:

Consumers were invited to enter their names (just once) into a location based smartphone app. The app identified the consumers as they approached the billboard and transmitted their names to it. Using geo-fence technology, whenever a consumer approached the billboard, they received a message notifying them that their name was up there!

coke-personal-road

Results:

The company claims the app received over 100,000 downloads and ranked no.1 on the Israeli app store for the entire campaign period.

Check out the billboard in action below:

If you liked this installation, you’ll love Coke’s ‘Small World’ vending machines that brought Indians and Pakistanis together.


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