“Littering Says A Lot About You” – These Brilliant Ads Use Trash To Call Out People Who Litter

This has got to be right up there with the best PSA campaigns ever. Live Green Toronto came up with a series of print and outdoor ads as part of an anti-littering campaign to help curb the city’s current problems with trash and pollution.

The ads merge the labels on two items of litter to create words like ‘pig’, ‘lazy’, and ‘dumb’, accompanied by a tagline that reads, “Littering says a lot about you”. Check out the ads below.

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Even the most mundanely tackled issues can be communicated in an effective manner and kudos to Live Green for proving it. Seen a better anti-litter campaign (ever)? Share this post with a friend and voice your views in the comments below.