What Logos Of Famous Companies Looked Like When They First Started Out

The logos of brands like Apple and IBM are iconic now, but when most of these companies started out, their logos were awkward, clip-arty and looked like they had been designed by amateurs on a budget. With time, they shed their extra weight and evolved into aesthetically pleasant shapes thanks to legendary artists like Paul Rand who were masters of brand identity design.

Stock Logos has compiled an interesting list of first logos of popular brands like Apple, Canon, GE, IBM, Microsoft, McDonald’s and more. Most of the previous logos will make you ask “What were they thinking?” but some brands like Nissan had decent logos to begin with. Check them out below.

Apple

AT&T

British Airways

Canon

Discovery Channel

Eskimo

Firefox

General Electric

IBM

Kodak

Lay’s

Lego

Mazda

McDonald’s

Microsoft

Nintendo

Nissan

RCA

Shell

Xerox

With the rise in number of mobile/wearable devices and the Internet of Things, we can expect to see a major shift towards flat, minimal and responsive logo design. Share this post with a designer friend and voice your views in the comments below.