Work-From-Home Designer Earns $1 Million Selling Fonts and Graphics Online

Nicky Laatz is a designer, entrepreneur and stay-at-home mom who runs her business from her home in Cape Town, South Africa. She creates fonts, graphics, templates, add-ons, etc. and sells them on Creative Market, an online marketplace for community-generated design assets. She’s the first person to have crossed $1 million USD in sales on Creative Market. Watch her inspiring story below.

Nicky never took art as a subject. She enjoyed it but never really thought of it as a career. Gradually, she started working with different clients – an experience she refers to as a blessing and a curse. She liked the challenges that came with each assignment but didn’t like the rush, the deadlines and the restrictions.

She wanted to be in the creative business but also wanted to do something that would give her more freedom and the ability to work at her own pace. She opened a shop on Creative Market in late 2012, and made over a million dollars in sales in a span of four years. Nicky attributes her success to these tips:

• Create memorable products
• Use excellent product images
• Research the market and understand your competitors
• Never stop learning
• Run your online shop like a business
• Be disciplined
• Always launch new products

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