7 Reasons Why The 7-Eleven Logo Works Even Though It Breaks Design Rules

Some logos are designed to be admired. Others are designed to disappear into everyday life so completely that they stop feeling like design altogether. The 7-Eleven logo belongs to the second category. It hangs above storefronts, appears on cups, receipts, delivery bags, roadside signs, and convenience store shelves across the world. Most people have seen … Continue reading 7 Reasons Why The 7-Eleven Logo Works Even Though It Breaks Design Rules