The Psychology of Colors in Marketing (Infographic)

When buying a product, 93% of buyers focus on its visual appearance. 84.7% of buyers claim that color is the primary draw card. Different colors have different psychological effects on consumers – red encourages appetite, blue provides a sense of security, green stimulates harmony, orange promotes enthusiasm, purple is associated with royalty, and so on. Homestead has created … Continue reading The Psychology of Colors in Marketing (Infographic)