22 Clever Posters That Show The Differences Between Copywriters And Art Directors
In the late 1950s, advertising legend Bill Bernbach came up with the idea of pairing art directors and copywriters into teams. The strategy worked and DDB ended up creating some of the most iconic work of that era. Since then, the art-copy team structure came into existence at most, if not all, agencies. They may be … Continue reading 22 Clever Posters That Show The Differences Between Copywriters And Art Directors
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