Volkswagen and agency DDB Hamburg commissioned Mexican photographer Felix Hernandez to shoot a series of photos of their 1968 Classic Beetle. Felix, known for his realistic miniature photography, used his signature technique and came up with some stunning shots using a scale model of the Beetle. The shoot took place at Felix’s studio. He used a Canon camera, miniature … [Read more...]
Volkswagen Comes Up With A Brilliant Way To Promote Its Keyless Trunk-Opening Feature
Volkswagen's "Easy Open Trunk" is a cool feature that lets you open the trunk of the car with your feet, if your hands are occupied. A sensor in the car recognizes the key in your pocket or purse. All you have to do is swing your foot under the center of the rear bumper and the boot pops open. … [Read more...]
20+ Brilliant Ads That Grab Your Attention With Clever Headlines And Copy
"Nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. To acknowledge this famous quote by The Socrates of San Francisco, we've compiled a list of 100 exceptional ads that seek your interest with their witty headlines and copy. They include classics from the Mad Men era, past and present Cannes winners, public service announcements (PSAs) … [Read more...]
Volkswagen Comes Up With A Clever Way To Promote Its Keyless Access
Women often fumble for their car keys in their bags that are loaded with tons of other stuff. Based on this insight, Volkswagen has released three clever print ads to promote their Keyless Access feature that unlocks the doors and boot of a car when it 'senses' the key in your bag or pocket. You can also start your car using the push-button ignition without taking your keys … [Read more...]
Amazing Illustrations That Use Negative Space Brilliantly
In art, negative space is the background space around the main object of an image. In a two-tone image (eg. black and white), the object is usually depicted in a darker color (black) than the background (white), thereby forming a silhouette. Sometimes, the tones are reversed and white is used to fill the silhouette (refer Coke examples below). When an artist carves out a shape … [Read more...]
Funny Volkswagen Ads Show How People React Differently To The Same Situation
People have different perspectives and viewpoints to the same situation. Based on this insight, Volkswagen Brazil came up with these clever print ads to promote the 4-zone temperature control on their cars. Click images for higher resolution. … [Read more...]
Volkswagen Shocks Theatre Audience With Probably The Best In-Cinema Ad Ever
Talk about 'impactful' advertising. Ogilvy Beijing and Volkswagen came up with this shocker of a stunt at MCL Cinema, Hong Kong. Before the movie started, the audience was shown first-person footage of a car being driven down a straight road. A location-based broadcaster was then used to send out a message to everyone in the theatre. The unsuspecting movie-goers took their … [Read more...]
This Cool Volkswagen Banner Lets You ‘Start’ Their SUV Just By Touching Your Webcam
The new Volkswagen Tiguan has a Kessy System that lets you to start it's engine by pushing a button, without taking the keys out of your pocket. To highlight this feature, AlmapBBDO Brazil created a cool banner ad that lets you start a virtual Tiguan by simply touching your webcam. Watch it in action below. … [Read more...]
50 Incredibly Creative Online Banner Ads
A collection of 50 super creative banner ads from across the globe. Includes all-time classics, Cannes winners and banners that make you ask yourself - "Now why didn't I think of that?" This is online advertising at its creative best. … [Read more...]
