Net neutrality means that all data on the internet should be treated equally. Your internet service provider (ISP) should not be allowed to block, slow down, or speed up access to a particular website and charge you more for it. The user should be able to browse the content of his choice at the same price and speed. In December 2017, the Federal Communications Commission … [Read more...]
Brilliant Social Experiment By Burger King Shows How People React When They See Someone Being Bullied
According to NoBully.org, 30% of school kids worldwide are bullied each year. Bullying is the number one act of violence against young people in America today. Burger King wanted to speak up against bullying during National Bullying Prevention Month (October). They hired child actors and set up a hidden camera social experiment called "Bullying Jr." in which they staged a … [Read more...]
Burger King Trolls McDonald’s With Epic Marketing Stunt At ‘IT’ Movie Premiere
Stephen King's 'IT' stars a frightening clown that reminded Burger King Deutschland of their competitor McDonald's mascot. So they decided to turn the film's pre-premiere in Germany into the longest running ad for Burger King. … [Read more...]
Designer Shows How People In Other Professions React When Asked For Free Stuff
Josiah Brooks is an animator, game designer, and musician based in Victoria, Australia. He spends most of his time creating content on his Youtube Channel Draw With Jazza, where he teaches people how to draw, animate, and paint. … [Read more...]
KLM’s Heartwarming Airport Stunt Is Probably The Best Christmas Campaign Of The Season
Airports can be lonely places, but Christmas is all about being together. So KLM created the Bonding Buffet - a table with a Christmas dinner on top of it, towering 4.5 metres in the air at Amsterdam Airport Schiphol. To get it down, travellers needed to work together. By sitting on any stool around the table, they could bring it down a little bit. When every seat was taken, … [Read more...]
Watch How People In Other Professions React To The Stuff Designers Have To Hear
Every designer knows that one client from hell who asks for tons of free work in exchange for "exposure" and promises of future collaborations. The team at Toggl, a time tracking app, took their hidden cameras to London to see how people in other professions react to some of the ridiculous requests that designers have to deal with. Watch below. … [Read more...]
84-Year-Old Man Shocks Young Bodybuilders In This Funny Ad That’s Got 70 Million Views
Digital media company Thrillist transformed former Junior Olympic weightlifter Kenneth Leverich into an 84-year-old man and unleashed him at Muscle Beach, Santa Monica, where young bodybuilders stood in shock and awe as 'grandpa' pumped iron like a boss. … [Read more...]
Epic Prank By Heineken Reminds You To Never Let Your Friends Down On Game Night
Mauro, Marco, Federico and Simone are four best friends who always watch the Champions League matches together at Mauro's place. When Simone gets a VIP ticket for Roma vs Real Madrid, he guiltily decides to watch the match at the stadium instead of with his friends. He ignores their calls and takes his seat at the venue. What happens next is pure awesome, watch below. … [Read more...]
Reebok Billboard Gives You A Free Pair Of Sneakers If You Can Run Past it Fast Enough
How fast can you run? Last weekend, Reebok set up a cool billboard in Stockholm with a built-in speed camera that measured how fast pedestrians jogged (or ran) past it. Anyone who ran faster than 17 kilometres per hour (10.56 miles per hour) unlocked a pair of Reebok ZPumps. Watch the stunt in action below. … [Read more...]
Skoda’s ‘Bike Stealing Championship’ Is The Funniest Viral Video You’ll See This Year
Bicycle theft is a major problem in Europe, with a bike stolen every five minutes. We Love Cycling, an online magazine by Czech automaker Skoda, wanted to raise awareness and direct cyclists to take necessary measures like buying a good lock, registering their bikes, etc. … [Read more...]
For Writers: Czech Beer Company Creates Typewriter That Pours Beer As You Type
Czech beer brand Staropramen wanted to reach out and encourage people who spend their time enjoying quality experiences such as theatre, jazz music, fine cinema and literature. They connected a typewriter to a draught beer machine and created the ‘TapWriter’, the world’s first type-controlled draught. … [Read more...]
This Heartwarming Stunt By Coke Reminds Us To Never Judge People By Their Appearance
According to a clinical psychology study, it only takes seven seconds for us to judge a person when we first meet them. In Ramadan, the month of goodness, Coca-Cola wanted to remind everyone not to base their opinions on appearances. They conducted a social experiment where they invited six different people to an Iftar (evening meal after the Ramadan fast) in a pitch-dark room … [Read more...]
Here’s A Clever Billboard Designed To Make You Want Coffee
Based on the fact that yawning is contagious, Café Pelé came up with an interesting stunt at the Fradique Coutinho metro station in São Paulo. They installed a digital billboard with motion sensors that played a video of a man yawning every time someone came close to the display. As a result, most of the commuters themselves started yawning, after which, a crew of glamour girls … [Read more...]
In This Mall, Holograms Of Disabled People Appear If You Try To Park In Their Space
More than 30% of the drivers in Russia take disabled parking spaces without caring about the signs on the ground. Dislife, a Russian non-profit organisation, came up with a powerful campaign to stop this inconsiderate behaviour. They installed projections of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras … [Read more...]
11 Hyundai Cars Write A Giant Message Of Love From A Girl To Her Astronaut Father In Space
Hyundai came up with an epic stunt to help a 13 year-old Houston girl send a message to her astronaut father aboard the International Space Station. They used 11 Genesis sedans to write an enormous 5.5 km² message across the Delamar Dry Lake in the Nevada desert. They also set a new Guinness World Record for the largest tyre track image (5.5 km² or 3.41 square miles). Watch the … [Read more...]
Smile Condoms Shocks Party-Goers With Crazy Stunt To Raise Awareness Of STDs
Despite extensive educational campaigns, 1 out of 3 Namibians in their thirties have a sexually transmitted infection, usually contracted while out partying. An infected person often has no obvious or apparent symptoms and looks like everyone else. Smile Condoms wanted to shed light on this issue and show people that the person they're partying with might represent a dangerous, … [Read more...]
Shirt Store Uses Drones To Display Collection In Crazy Marketing Stunt
Brazilian shirt store Camisaria Colombo used drone-based advertising (or 'drone-vertising') to display its Black Friday collection in Sao Paulo's business district, Vila Olimpia. The objective was to reach executives who stay in the office for long hours and inform them about special offers available on Black Friday at the Colombo shirt store. Check it out in action below. … [Read more...]
Just 10 Of These Cleverly Designed Donation Boxes Resulted In Over 10,000 Donations For UNICEF
Such a simple idea. Such a powerful impact. UNICEF and agency Daehong Communications in Seoul, Korea, came up with these special donation boxes called Roly-polies that resulted in a significant increase in donations by analogously showing people the benefits of their contribution. … [Read more...]
Unbelievable Hyundai Stunt Shows Drivers Jumping Off Cars That Drive And Brake On Their Own
Hyundai has come up with this crazy stunt film to promote the driver-assist features on the 2015 Genesis sedan. Shot in California's Mojave Desert, the 3-minute spot stars Hollywood stunt-man and hall-of-fame member Buddy Joe. The film starts with a convoy of Genesis sedans led by Buddy. The drivers set their cars on 'Advanced Smart Cruise Control' and jump out of their … [Read more...]
Volkswagen Shocks Theatre Audience With Probably The Best In-Cinema Ad Ever
Talk about 'impactful' advertising. Ogilvy Beijing and Volkswagen came up with this shocker of a stunt at MCL Cinema, Hong Kong. Before the movie started, the audience was shown first-person footage of a car being driven down a straight road. A location-based broadcaster was then used to send out a message to everyone in the theatre. The unsuspecting movie-goers took their … [Read more...]
Coke Creates Phone Booth That Accepts Bottle Caps Instead Of Coins For UAE Workers To Call Home
Every day, thousands of South Asian labourers arrive to Dubai to work for a better future. They do it to support their family and to provide better education for their kids back home. They long to hear their voice every day, even for a couple of minutes. But with an average income of $6 per day, they have to pay up to $0.91/min to call home, making it nearly impossible to … [Read more...]
Jean-Claude Van Damme’s Epic Split For Volvo Goes Super Viral Online
Volvo's new ad featuring Jean-Claude Van Damme performing a full split between two reversing Volvo trucks has set the web ablaze with over 7 million YouTube views, half a million Facebook shares and 20,000 tweets in just 2 days! … [Read more...]
Horror Movie Prank Shocks Coffee Shop Customers, Goes Super Viral Online
Carrie is an upcoming horror film about Carrie White, a lonely high-school girl who possesses telekinetic powers (the ability to move objects without physically touching them). She uses these powers to extract revenge on her town after being humiliated frequently by her peers. To promote the movie on ground, the marketing team came up with this scary prank inside a coffee shop … [Read more...]
LG Terrifies Job Applicants With Hilarious ‘Meteor’ Prank
To promote life-like images on the new LG 82-inch Ultra HD TV, the mischievous folks at LG Chile along with agency Grupo:Link came up with this incredible hidden-camera prank that's got over 8 million YouTube views, half-a-million Facebook shares and 20,000 Tweets within a week! … [Read more...]
20 Years After His Death, Honda Recreates Ayrton Senna’s Legendary Suzuka Lap
After the incredible Honda Hands video that skyrocketed online last month, here's yet another brilliant campaign from the Japanese automobile manufacturer. … [Read more...]
Pepsi’s “Bus Levitation” Stunt Shows Magician Floating Alongside A Bus
Pepsi roped in British illusionist Dynamo for this eye-catching stunt that wowed Londoners last week. The magician seemed to be floating alongside a double decker bus, leaning his arm on the roof with his feet in mid air. … [Read more...]
Public Loo Shocker – UK Transport Dept. Launches ‘Impactful’ Campaign
We've seen some impactful campaigns telling people not to drink and drive but this ranks right at the top in terms of shock value. Leo Burnett London has come up with a 'shocker' of a stunt for the Department for Transport as part of its THINK campaign on road safety. This hidden camera video has received over 5 million YouTube views in just 5 days! … [Read more...]
Coke ‘Small World’ Vending Machines Bring Indians And Pakistanis Together
You don't become the most valuable brand in the world 13 times in a row for nothing. Coke is known for its simple yet powerful campaigns, true to its 'Open Happiness' brand slogan and this one's no exception. … [Read more...]
Microsoft Shows How Easy It Is To Use Windows, With Clever ‘Little’ Marketing Stunt
When it comes to advertising, more often than not, it's the simple ideas that make you smile. Be it a TV commercial, an outdoor promo or an interactive ad. Here's another addition to that list. … [Read more...]
Is Red Bull’s Space Jump The Best Marketing Stunt Of All Time?
Felix Baumgartner's record shattering 24-mile (38.6 km) space jump has put the Austrian skydiver into the history books and Red Bull's Stratos event into every marketing archive on the planet. … [Read more...]
This Bank Set Up An Honesty Experiment And Rewarded People In The Most Amazing Way
National Australia Bank (NAB) set up a amusing hidden camera experiment to reward honest citizens in a Melbourne Shopping Center. They purposely 'dropped' a pair of sunglasses at the entrance to check if anyone returns them to the lost-and-found booth. The good samaritans who came to return the item were filmed secretly and the crew backstage printed the person's picture with a … [Read more...]
